The Gate relishes Grocer creative challenge

26 May 2017

The Gate relishes Grocer Creative Challenge

It isn’t just mess that puts people off baking, it’s the sheer faff and time required.

“Bake it Easy” a range of innovative products that all-but eliminate the mess involved in baking. To launch the range, we developed an interactive baking mat, which helps budding bakers keep their worktops clean and organised – and links to their smartphones, via Augmented Reality, for easy-to-follow recipes and tutorials. Finally, to add an extra element of fun, we reimagined the units of time involved in baking. So instead of ‘knead the dough for 4 minutes’, we’d ask people to knead the dough for the duration of your favourite Spotify song.