The challenge

Amongst the noise, help AXA Investment Managers be recognised as the world’s leading responsible investor.

Our strategic solution

Align financial investment and emotional investment.

Which we delivered through

Campaign concept, film, and delivery.

And brought to life across

Digital display, OOH, print, and film.

Resulting in

  • Video completion 22% above benchmark
  • Mobile display CTR 4.2 x benchmark