The challenge

Brodies brand needed updated to reinforce their position as no. 1, and equip them for new global markets.

Our strategic solution

A new positioning and bar: Enlightened Thinking.

Which we delivered through

Organic lenses representing seeing how their new knowledge and success is built collaboratively.

And brought to life across

Tech, Comms, Events, HR, tone, new initiatives, more.

Resulting in

  • Awards for ‘Scotland Law Firm of the Year’, ‘Who’s Who Legal Awards’ & ‘Legal Advisor of the Year’ and ‘Scottish Business Insider’
  • Revitalised Corporate Events
  • +4 places in Social Mobility Employer Index
  • 20% revenue growth