The challenge

One of the many devastating impacts of dementia is that it robs those who live with it of their personal memories.

Our strategic solution

Improve sufferers’ quality of life by reducing anxiety and reminding them of their precious moments with friends and family.

Which we delivered through

A Colourful Life enables dementia patients to hold onto those memories by digitising their photographs, and turning them into mindful colouring books

And brought to life across

Physical workbooks, PR

Resulting in

  • Positive press coverage
  • Reduced anxiety