The challenge

While the world questions the value of Higher Education, University competition increases.

Our strategic solution

Create an ownable brand promise:
Edinburgh = Extraordinary

Which we delivered through

A consistent, but flexible set of assets and messaging for use across all digital platforms, Recruitment campaigns, Content strategy workshops, Designer training , Launch event

Resulting in

  • Ownable, flexible, branded comms
  • Consistent approach
  • Internal adoption
  • Successful recruitment campaign testing

Extraordinary teamwork! Such a great experience working with the team at The Gate.

Heather MacBain
Head of Marketing
University of Edinburgh