The Challenge

Persuade audience to swap a sexy career in STEM … and teach it instead.

Our Strategic Solution

For real satisfaction:
Stop making things. Start making people.

Which we delivered through

The Teaching Makes People integrated campaign.

And brought to life across

film, display, print, experiential, email, web and more.

707%

increase in organic traffic between Jan-Sept 2022

45 to 64

age bracket hitting key target audience

185k

increase in unique page views since launch

Resulting in

  • Over 45,000 website visits  in first 2 months.
  • +12% (double client target) in people seeing teaching as ‘an ideal career choice for them’.
  • Tripled client target for people considering applying.
  • And two Gold Marketing Society Star Awards.