The Challenge

Persuade audience to swap a sexy career in STEM … and teach it instead.

Our Strategic Solution

For real satisfaction:
Stop making things. Start making people.

Which we delivered through

The Teaching Makes People integrated campaign.

And brought to life across

film, display, print, experiential, email, web and more.


increase in organic traffic between Jan-Sept 2022

45 to 64

age bracket hitting key target audience


increase in unique page views since launch

Resulting in

  • Over 45,000 website visits  in first 2 months.
  • +12% (double client target) in people seeing teaching as ‘an ideal career choice for them’.
  • Tripled client target for people considering applying.
  • And two Gold Marketing Society Star Awards.