The challenge

The Gate were tasked to brand and reposition SSE as they moved to being an exclusively B2B brand. Our research showed this meant delivering business’s day-to-day energy needs, and being a leader in the move to a zero-carbon economy.

Our strategic solution

SSE are for today and tomorrow.

Which we delivered through

A mature, trustworthy, ‘dual brand’ system, reflecting the two-sided proposition. This was brought to life across three new websites, a leadership conference, campaigns to three Governments, internal comms, social, and endless B2B activity.

Resulting in

  • Share price 35%+ in year following launch
  • Recognised as suitable partner for COP26
  • Seen as fit to be jointly awarded contract for World’s largest offshore wind farm

The Gate had a strong strategic understanding…and imaginative yet practical creative approach that will endure

Alan Young
then MD of Corporate Affairs