The challenge

Evolve the SSEN brand from a distant electricity supplier – to an essential public service.


Our strategic solution

SSEN powers communities on the journey to NET ZERO

Which we delivered through

An updated purpose, vision and narrativeā€¦ and, consumer-friendly identity.


And brought to life across

Website, reports, internal comms, social, tactical comms, digital adverts, stationery, vehicle liveries, and much moreā€¦

Resulting in

  • Successful internal adoption of the brand
  • Successful run out across all channels