The challenge

Unite individual businesses into a force that can positively influence sustainability policies

Our strategic solution

The We Mean Business campaign … All in for 1.5C

Which we delivered through

Press, social media, pavilion at COP, film


And brought to life across

Digital display, print, and film.

Resulting in

Not solely attributable to us, but following this high-profile activity which helped establish credibility for change:

  • + 32% companies committed to a Net Zero Target and/or setting a Science-based Target for emission reductions.
  • 1,100 large-cap businesses actively engaged in policy advocacy to governments to accelerate Net Zero legislation.
  • Total of 27% of the world’s most high-impact companies have set science-based emissions reduction targets.