The Challenge

Sustainable water-management is notoriously hard. We were asked to evolve the WICS (Water Industry Commission for Scotland) brand to help them share, and build on, their success.

Our strategic solution

WICS do regulation differently…
by collaborating and thinking long-term.

Which we delivered through

New logo and branding


And brought to life across

  • Brand and photography guidelines
  • 2000 page, highly-functional, searchable site
  • Stationery
  • Hard-working documents
  • Online content

Resulting in

  • Consistent, trust-building-look across touchpoints
  • Dynamic, scalable, website they can control

The website is modern, fresh and accessible, achieves our performance, technical and legislative requirements, enabling us to meet our communications objectives – now and in the future.

Claire Nichols
Assistant Director